Projects
NUEVA LÍNEA
Day & Night catalogue
2009
Nueva Línea, a leading Spanish company in the modern household furniture segment, commissioned us to showcase its latest collection designed by Jorge Pensy and the Abad design studio, while also featuring all of the company's collections. It was therefore decided to divide the items in two catalogues, Día and Noche, by creating very different settings for the different target profiles: a refurbished house on the Mediterranean coast, a contemporary flat with Baroque flourishes and a large urban flat. The project was organised in such a way that each profile had a series of 3D compositions that revealed the customisation potential of the furniture. In the Noche catalogue, the bedroom items were approached as unusual and one-off items, by shooting the illustrated feature in the cyclorama. The result: a collection of two first-rate catalogues which showcase the product and the setting, targeting clients interested in design and the undeniable quality of the furniture being bought.
Other projects for NUEVA LÍNEA:
