Projects
ABB NIESSEN
Maglier Tertiary Catalogue
2008
The latest from ABB-Niessen, the leading group, in technology and home automation was to be featured in an innovative, original and daring way. The reason: its applications would this time target the tertiary sector and the contents had to be attractive and eye-catching. In line with the company's maxim: "Innovating is imagining the unknown. It is discussing, devising, going beyond what is established. It often involves taking risks and being committed to be first", we decided to create a fictitious character and a detective story that takes place in a Paris shrouded in mystery. Thus, Detective Françoise Maglier, on the hunt for a diamond thief, takes us through settings that highlighted the applications one by one in an illustrated feature with product and background photographs. The event to present of the series had to recreate that atmosphere of mystery and intrigue, so cards written with invisible ink were distributed, along with a small gift as a final touch: a Svarowsky jewel.
Other projects for ABB NIESSEN:
